AI continues to revolutionize marketing technology. From content creation and personalization to compliance and campaign automation, here are the latest tools and updates making headlines.

Celebrus

Celebrus unveiled several updates to its CDP:

• Automatic mobile data capture for iOS and Android.
• Real-time predictive modeling using H2O.ai.
• Integration with Metabase for self-service analytics.

StarCompliance

This compliance platform added a marketing review tool:

• Uses AI to scan ads for regulatory risks.
• Flags disclosures and suggests corrections.

Siteimprove

Introduced SEO Intelligence Suite:

• Enterprise-grade tools including:
  • Technical audits.
  • Keyword monitoring.
  • AI-generated content briefs.
  • Integrated organic and paid search insights.

FOX Advertising

Launched OneFOX, a new advertising platform that uses AI to:

• Analyze audience behavior, campaign performance, and context.
• Provide predictive reporting and optimization.

Gong and Microsoft Partnership

• Gong’s revenue intelligence is now integrated with Microsoft 365.
• Sales teams can access call data in Teams and Outlook.
• Enables automation like task creation from customer interactions.

Zoho

Expanded its customer experience platform with:

• Zia AI tools for:
  • Report/workflow generation from text prompts.
  • No-code interface for customizations.
  • Image-based app design suggestions.

Jasper

Introduced Jasper Audiences:

• Builds on Jasper’s AI Engine.
• Organizes messaging by audience segments.
• Supports scalable content production.

Infobip and Oracle

Strengthened integration for customer engagement:

• Infobip’s omnichannel messaging is now in Oracle Integration Cloud.
• Enables automated communications across customer journeys.

Data Axle

Launched ProfileFuse:

• Unified B2B and B2C identity graph.
• Helps brands scale their customer data activation.

Pega

Announced Predictable AI Agents:

• Modular AI agents to enhance:
  • Customer engagement.
  • Process automation.
  • Data analytics.
• Controlled through the Pega Blueprint governance framework.

Sooth

Introduced Eli, a GenAI engine powered by:

• Emotional and behavioral data from 300 million users.
• Evaluates content, audiences, and creative strategies.

Aarki

Released Encore, a mobile marketing AI platform:

• Builds real-time audience segments.
• Tracks engagement and lifetime value.
• SKAN 4.0 compliant for iOS attribution.

Lightricks

Unveiled LTXV-13B:

• AI video generation model.
• High-quality video prototyping at scale for marketers and creators.

Originally published by Constantine von Hoffman on MarTech.org